Client GlaxoSmithKline

Brief Raise awareness of established anti-malarial 'Malarone' and simultaneously identify way to introduce the products new paediatric dose.

Solution Review brand portrait and essence and establish new sales messaging for product and develop a creative means of communicating brand values. Tactical recommendations to client adopted: use advertising media to reach wider market; practise support materials produced to educate and support travel health clinics and surgeries; and produce sales support materials to aid sales representatives.