Client Client Molly Maid (UK) Ltd

Brief Create advertising to recruit local franchisees and cleaning personnel, as well as door-to-door publicity and local advertising to generate enquiries.

Solution The International brand guidelines and brand positioning of Molly Maid offered clear guidance on presentation of key messages. These messages were adapted to take account of local conditions and bespoke photography was organised. A consistent brand identity was introduced across local advertising, door-to-door mail drops and corporate advertising to create a brand leader image.