Client Sonosite

Brief Create a direct mail campaign to highlight the portability and flexibility of a new product range, targeting technicians and medical professionals.

Solution A series of mailers highlighted the product features, especially the detachable unit. These solutions looked at innovative and impactful ways of presenting the message and included a ‘lenticular’ design sourced from the USA to highlight the 3 different ultrasound modes of operation. Delivered into 5 European markets.