Client West Private Equity

Brief Create a corporate brochure and related materials for distribution to buy-in, buy-out management teams and other investment intermediaries interested in private equity finance.

Solution Initial client meetings helped identify suitable key messages as well as the personality of leading management figures. Creating materials that the management team felt comfortable using, where simple PowerPoint presentations had previously been used, was key to getting the right result, as materials were used mainly as a follow-up rather than lead in developing relationships.